• INSPIRATIONALLY directed
    mobile-first


    YOGA WAREHOUSE

    FULL CAMPAIGN  |  WEB PLATFORM

About the Project

The Yoga Warehouse selected Inspirasï as a creative partner twice: first in 2018 as a way to celebrate their 20-year business anniversary with a fresh, new, fully responsive website. Second in 2020, to better adapt their business to the world of COVID and the limitations the pandemic was posing on their clientele. Before this yoga organization selected Inspirasï as a creative partner, the website was designed for bigger computer screens; it needed a new design and platform - developed from the ground up. The project: create a fully responsive experience for the mobile-first generation that keeps the focus on the practice and teachings of yoga itself; in turn, greatly leverage the opportunity for social sharing.

Mobile-First Design

Mobile-first design is great business strategy - put your best foot forward where the customer likes to search. Everywhere people go, so too go their phones. Mobile-first design is also efficient, allowing developers to tackle the most challenging design aspects upfront. Without specific attention to mobile from the beginning, the hand-held versions of a website typically feel "slightly off". At Inspirasï, we believe in delivering a fantastic experience on all devices - especially that of mobile, where the consumer turns to first.
see it live: yoga warehouse

Built for SEO,

 Built for Results

Search engine optimization, making your website "GoogleReady", is crucial to a business' success - but many do not realize that SEO needs to be built into the web design process and not simply added in later. Perhaps you remember the idea of "keyword stuffing"? Well, Google has come a long way since the early days - and trying to "game it" is not really a great idea. Now more than ever, SEO is increasingly about providing an exceptional user experience. It is about treating both search engines and the user in the most effective way possible. Prioritizing business results, in addition to creating a beautiful website, is our focus from day one.

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