• hipster directed
    mobile-first


    AUSTIN CLASSICS

    FULL CAMPAIGN  |  NATIONAL WEB PLATFORM

About the Project

Austin Classics selected Inspirasï as a creative partner to develop a hip, unique, fully responsive website for their 2020 business launch. They came to us with a very fun business idea and asked us to help develop it into a full-fledged reality. The business? Import rare and difficult-to-find classic 4x4s from Colombia, South America and share the goodness with others. The design needed to exude “vintage cool”, while at the same time being informative, trustworthy, and engaging. The project: create a fully responsive experience for the mobile-first generation that keeps the focus on the product itself - the legends of off-road; in turn, greatly leverage the opportunity for social sharing.

Mobile-First Design

Mobile-first design is great business strategy - put your best foot forward where the customer likes to search. Everywhere people go, so too go their phones. Mobile-first design is also efficient, allowing developers to tackle the most challenging design aspects upfront. Without specific attention to mobile from the beginning, the hand-held versions of a website typically feel "slightly off". At Inspirasï, we believe in delivering a fantastic experience on all devices - especially that of mobile, where the consumer turns to first.
see it live: austin classics

Built for SEO,

 Built for Results

Search engine optimization, making your website "GoogleReady", is crucial to a business' success - but many do not realize that SEO needs to be built into the web design process and not simply added in later. Perhaps you remember the idea of "keyword stuffing"? Well, Google has come a long way since the early days - and trying to "game it" is not really a great idea. Now more than ever, SEO is increasingly about providing an exceptional user experience. It is about treating both search engines and the user in the most effective way possible. Prioritizing business results, in addition to creating a beautiful website, is our focus from day one.

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