• acoustically directed
    mobile-first


    JOE FRED MUSIC

    FULL CAMPAIGN  |  WEB DESIGN  |  E-COMMERCE

About the Project

Joe Fred selected Inspirasï as a creative partner to develop a fresh, new, fully responsive website for his 2020 relaunch. Joe Fred is a gifted artist, and well known in the yoga community for his heart-charging music. Before he selected Inspirasï as a creative partner, his website wasn't conveying the vibe of the music itself. The original site was of a general blog format - oriented to desktop viewers only - and simply did not have the capacity to showcase Joe Fred's large breadth of work and talent. The design needed a complete overhaul. The project: create a fully responsive experience for the mobile-first generation that keeps the focus on the music itself, that can transfer THE FEELING that his music brings to the world; in turn, greatly leverage the opportunity for social sharing.

Mobile-First Design

With an ambiance conveyed on mobile as striking as it is on desktop and iPad - the visitor immediately knows they are here for the music. Scrolling down, they find large, engaging images with descriptive text, making it easy for them to quickly select where they want to be on the website. Color balancing of the imagery further enhances the flow. With a strikingly clear menu above and below, whether the user is on mobile or desktop - they find themselves free to relax and to simply enjoy in the experience.
see it live: joe fred music

Built for SEO,

 Built for Results

Search engine optimization, making your website "GoogleReady", is crucial to a business' success - but many do not realize that SEO needs to be built into the web design process and not simply added in later. Perhaps you remember the idea of "keyword stuffing"? Well, Google has come a long way since the early days - and trying to "game it" is not really a great idea. Now more than ever, SEO is increasingly about providing an exceptional user experience. It is about treating both search engines and the user in the most effective way possible. Prioritizing business results, in addition to creating a beautiful website, is our focus from day one.

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